In order to ensure that animal welfare concerns can be accommodated within financial arrangements, Ethical Investors has established itself as the UK's leading campaigner and advocate for Cruelty Free Money. When Ethical Investors was founded in 1989, there were no cruelty free investment funds available.
Since then, our ongoing campaigning and discussions with investment and insurance companies has persuaded a number of the institutions to apply strict cruelty free criteria to their investments.
In addition, Ethical Investors provides information and advice on Banks, Building Societies, and all aspects of the financial markets and how they impact on animals.
Cruelty Free Money would seek to avoid investment in companies associated with the production, processing or sale of:
If one recognises that the most influential part of modern life, like it or not, is the money system, then until this changes, animals, humans and the environment will continue to be abused in the name of profit. Cruelty Free Money aims to maximise long term profits balanced with concern and respect for wider social concerns.
It is easy to feel that an individual cannot influence the money system, but we believe this is wrong. The faster Cruelty Free Money grows, the greater the pressure on the investment institutions, Banks and Insurance companies to move away from those areas involving animal abuse.
The rapidly increasing concern amongst the public over the treatment of animals and the environment is, we believe, making companies involved in these areas less viable as a long term investment. In other words, the economics of Cruelty Free Money are now more widely recognised as a sound long term investment strategy.
The combination of consumer and investment pressure can bring about lasting change - change which will benefit animals and the environment.